The Age, 27th July, 2009
A TIMBER industry body is being investigated over claims it misled the public by asserting that buying wood products helps the fight against climate change.
The consumer watchdog has asked Forest & Wood Products Australia to respond to allegations it made two deceptive claims: that the carbon dioxide stored in trees is locked up when they are logged and converted into wood products, and that forestry is one of Australia's most greenhouse-friendly industries.
The "Wood. Naturally Better" print advertisement campaign was based on variations on the slogan "It's more than attractive furniture. It's a helping hand in climate change."
It prompted a complaint to the Australian Competition and Consumer Commission by the Wilderness Society, backed by advice from community legal service, the Environment Defenders Office.(Read More)